Period: Feb 2025 → Present
Objective: Build a consistent, high-quality social presence that drives enquiries and brand trust.
Our Role: End-to-end content engine — shoot, edit, and manage social output with selective boosts on key reels.
Deliverables: Monthly batch of reels + photo assets with captions, subtitles & thumbnails.
Results:
Why It Worked:
Clear hooks, instructor-led visuals, tight first 3 seconds, educational payoff, and face-led thumbnails that built connection and credibility.
Channel: @kickass_cooks (Owned IP) | Launched: Aug 2025
Objective: Rapidly build a new audience from scratch and validate the content engine’s effectiveness.
Our Role: Full social strategy, content production, and paid promotion plan — creating a repeatable system for engagement and reach growth.
Results (First 1.5 Months)
Why It Worked
Objective: Build a calm, credible, and approachable digital voice on mental health — while increasing genuine, useful enquiries.
Scope: Production-only partnership — shoot, edit, and post-packaging of video content for social media.
Approach: Docu-style, counselor-first storytelling with clear, accessible explanations. Consistent caption systems, subtitles, and thumbnails created visual coherence and trust.
Results:
Why It Worked: Empathy-led storytelling combined with visual consistency — helping the brand convey authority without losing warmth or approachability.
Tell us a little bit about your project. We will get back to you as soon as you can with some ideas of how we can make your story shine.
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